Customer relationship management is one of the most important characteristics of bank employees

The CEO of Tose'e Ta'avon Bank, in a telephone call with the heads of the provincial branches, while expressing the needs of the branches, emphasized the importance of managing customer relations by the branches.

Hojjatollah Mehdian, CEO of Tose'e Ta'avon Bank, said in a telephone conversation with some heads of branches: "Customer relationship management is one of the most effective categories in the advanced banking system, so communication skills and negotiation with customers are effective in improving the branch service."

Noting that customers have expectations from the branch network based on their activities, he added: "Many customers expect services at the level of public banking services, and some customers, especially manufacturers and entrepreneurs requesting specialized services such as warranty, facilities, internal letter of credit and various types of credit services. It is necessary to provide sufficient care in providing the type of service and advice to customers.